March 1, 1917 |
The Canadian Phonograph Supply Company founded in London, Ont., by John A. Croden and Wilfred D. Stevenson,
importing goods from the Starr Piano Co., Richmond, Indiana. Stevenson mentioned their Starr warerooms at 261 Dundas, April 1917 |
Fall 1917 |
Starr dealerships secured in western Ontario, Montreal, Quebec City, and the Maritimes; exclusive wholesale and retail rights to Starr products in Canada |
August 1, 1917 |
Wilder's Ltd in Montreal stocked Starr phonographs with manager George S. Pequegnant |
December 6, 1917 |
Purchased the Gourlay Piano Store and agency at 261 Dundas Street |
March 1, 1918 |
Company name changed to The Starr Company of Canada |
May 1918 |
Dominion government imposed tax on imports of player pianos, player organs,
records and talking machines, leading Croden and Stevenson to negotiate with Fred and Harry Gennett to plan Starr phonograph manufacturing in Canada |
September 1918 |
The Starr store moved from 261 to 265 Dundas Street |
November 1918 |
Melville Standfield developed Starr agencies in Western Canada |
Late 1918 to early 1919 |
Starr-Gennett records pressed by Herbert Berliner's new Compo Company in Lachine;
labels marked, "Made by Starr Co. of Canada, London, Ont." Romeo Beaudry distributed Francophone records on Starr and Compo labels
in Quebec province (from 1919-1920 until 1959) |
May 1919 |
Lateral Cut Gennett Records pressed in Lachine, bringing increased sales by August |
February 1920 |
Fred Gennett and production manager A.F. Mayer spent several days in London,
visiting three factories that were now producing Starr phonographs in Canada. Mr. Gennett was highly pleased with the organization
in Canada and with the facilities for taking care of Starr and Gennett interests [CMTJ, Feb. 1920, p. 57] |
March 1920 |
Stevenson arranged for a dealer in Winnipeg, a warehouse in Regina, and a distributor in Vancouver |
September 6, 1920 |
Charter for The Starr Company of Canada Limited, granted, Toronto |
March 1922 |
Advertisement showed 101 music dealers for Starr-Gennett records in Toronto alone, at the height of
the company's record distribution |
April 28, 1922 |
Disastrous fire at Starr warerooms, 197-199 Dundas Street, resulting in a massive
sell-off of damaged London stock at Quality Music Store in Toronto [Toronto Daily Star, May 19, 1922, p. 10], and at 195 Dundas Street London [LFP, May 13, 1922, p. 4] |
1923 |
The Starr Company of Canada, Limited, changed from a private to a public company [IHS, John H.
MacKenzie Collection / Richard Green] |
1923 |
Croden began a real estate company in London, J. A. Croden and Sons [LFP, Jan. 20, 1950, p. 21 / LCPL] |
1924 |
The Starr Company of Canada, Limited, started liquidation of stock and assets [letter from George Welsh, Starr Richmond,
Jan. 26, 1926 / Companies Branch] |
February 1924 |
Stevenson briefly became Vice-President of Starr Piano Co. in Richmond [CMTJ, Feb. 1924, p. 78 / Richard Green] |
1925 |
Starr in Richmond, Indiana, discontinued the Starr label. |
1926-1929 |
John E. Roberts moved Starr of Canada from 265 Dundas to a smaller office at 410 Rectory
Street and was in charge while stock was sold off |
January 1926 |
Stevenson took over from R. H. Murray as manager of Sun Records, Toronto [CMTJ, Jan. 1926, p. 24 /
Richard Green]. Later he was founder and president of Stevenson & Hunt General Insurance Ltd, London [LFP, Sat. July 9, 1960, p. 4 / LCPL] |