Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver more relevant ads. Starting today, responsive search ads are available in 10 additional languages:
- Danish
- Dutch
- Italian
- Japanese
- Norwegian
- Polish
- Portuguese
- Russian
- Swedish
- Turkish
In addition, we’re introducing four new reporting and feedback tools to help you create more effective responsive search ads:
- See suggested headlines and descriptionswhen you create a responsive search ad. These suggestions are rolling out in English over the coming months, with more languages to follow.
- Get real-time feedback on ad strength when creating adsand identify opportunities for improvement before your ads start running.
- Review ad strength updates in the Status columnto see if your ads are losing impressions or are disapproved.
- Import headlines and descriptionsfrom your existing text ads over to your responsive search ads in the same ad group. This tool will roll out in the coming weeks, and will make it easier to increase ad performance.
In fact, by writing responsive search ads that use both new and existing ad text copy, Dell saw a 25% lift in clicks and conversions in its gaming campaigns.
To get started with search ads, see this helpful guide .
Posted by Sylvanus Bent, Product Manager, Google Ads
1. Google Experiment, Global, November 2018