At Google Marketing Live, we gave a sneak peak at a new Smart Bidding strategy: Maximize conversion value. This automated bidding strategy helps you maximize the total conversion value of your campaign within your specified budget. Starting today, you can use Maximize conversion value for all Search campaigns.To get started, you’ll want to set conversion values for your conversion types or use transaction-specific values .
To learn more about Maximize conversion value, or to find the right automated bidding strategy for your business, visit the Google Ads Help Center .
Posted by Sagar Shah, Product Manager, Google Ads