The firm of Gourlay, Winter & Leeming (GWL) was a late arrival in a small field of distinguished manufacturers and dealers of pianos and organs located in Ontario, Canada, in the second half of the 19th century. As with many of its competitors, when the sale of these instruments declined with the increasing popularity of the talking machine, the company turned its hand to the manufacture of a phonograph. (Although a "phonograph" is properly specific to Edison's cylinder player, by the early 20th century this term was being used indiscriminately to describe either a cylinder- or a disc-playing machine and it is used in this article to document the so-named disc-playing Gourlay Phonograph).
The beginning of the story is succinctly presented in a Toronto Globe (G) newspaper article published on August 26, 1893:
This auspicious event took place in October, 1890, in a four-storey building located at 188 Yonge Street in Toronto, west side, a few doors north of Queen Street.
The first-named and senior member of the firm, Robert S. Gourlay (1852-1932), was formerly, before the age of 30, the successful general manager of the Mason & Risch Piano Company in Toronto. His partners, Francis William Winter (1856-1930) and Thomas Leeming (1859-1956), had, for many years, been fellow workers in different departments of the same business. All three gentlemen brought to the new company a thorough knowledge of the essential features of the piano trade.
At the outset, the company distinguished itself from its competitors by selling high-grade pianos and organs from a select group of Canadian and American makers, and only later manufactured and marketed its own name-branded piano. The firm's initial product line included Ontario-manufactured instruments from the factories of:
Mason & Risch Piano Company, Toronto (pianos)
Karn Piano Co. Ltd., Woodstock (pianos and organs)Gerhard Heintzman Co., Toronto (pianos)
Berlin Piano and Organ Company, Kitchener, formerly Berlin (pianos and organs)
and American-manufactured instruments from:
Wm. Knabe & Co., Baltimore (pianos)
J. & C. Fischer Co., New York (pianos)Hardman Piano Company, New York (pianos)
Mason & Hamlin Organ Co., Boston (organs)
In 1892, GWL purchased a large stock of upright pianos from the American firms, Weber Piano Company and Sohmer & Co., (New York) and added organs from the Ontario firm, W. Doherty & Company (Clinton).
The company built up a large trade and achieved immediate success due, in part, to the musical merit of the high-class instruments that it sold. It claimed that it was not identified with any special factory and, by consolidating and centralizing the output of eight or nine manufacturers, it was able to provide substantial savings to the customer. From the earliest days, its literature advertised a full service of its product: "sold, rented, exchanged, moved, stored, packed, tuned, repaired, repolished".
On Sunday morning, March 3, 1895, the intersection of Yonge and Queen Streets was the centre of a great conflagration, the damage reaching nearly one million dollars. Robert B. Simpson's magnificent, new seven-storey department store on the south-west corner was burned to the ground, his stock a total loss. The smoke that was given off by the fire did considerable damage to the Gourlay, Winter & Leeming warerooms located five buildings to the north, across Queen Street. The next week, the company offered all of its instruments, "on display just as they escaped from the fire", at greatly reduced prices (G, Mar. 11, 1895) .
As early as 1892, The Globe reported numerous musical recitals and concerts sponsored by Gourlay, Winter & Leeming, held in Massey Hall, Conservatory Music Hall, Association Hall, Temple of Fame Auditorium and other venues with ticket sales handled from the Yonge Street store. By early 1900, a very popular event in Toronto was the "soirée musicale" which was organized by the company and held monthly in the King Edward Hotel.
In February, 1897, Martinus Sieveking, the great Dutch pianist (Paderewski's rival), "the Mephisto of the piano", took Toronto's musicians by storm. He visited the company's warerooms and, while there, played on the Gerhard Heintzman grand. He was greatly pleased with the instrument and "agreeably surprised to find such artistic pianos made in Canada". A magnificent Gerhard Heintzman upright was selected and sent to the Queen's Hotel for the great pianist's private use while in Toronto (G, Feb. 23, 1897) .
In March, 1897, GWL became the exclusive city and central Ontario agent for the Canadian-manufactured Whaley-Royce piano whose company's warerooms were located just down the street at 158 Yonge Street. In 1899, GWL was appointed sole agent for Western Canada of the world-renowned Estey organ, the Stella and Regina music boxes, the Virgil practice clavier and, "for evangelistic purposes", the Bilhorn telescope organ (G, Apr. 1, 1899) . Its annual exhibit at the Canadian Industrial Exhibition in Toronto occupied about one quarter of the Music Hall, prompting one visitor to remark: "With increased capital [the firm] might own the building" (G, Sep. 6, 1897) .
On January 26, 1900, Gourlay, Winter & Leeming announced a 20 per cent reduction on its entire inventory of Knabe upright and grand pianos in order to reduce stock and provide space for remodeling of its premises "to better accommodate our ever-increasing trade" (G, Jan. 26, 1900) . Simultaneously, the firm reminded its customers, in large display ads, that:
That year, Leeming moved to Hamilton, Ontario, to open a branch wareroom located at 66 King Street West, and stayed there for 10 years. Also in 1900, GWL entered the field of music publishing, notably with the very popular song "When Johnny Canuck Comes Home", words & music by Henry Herbert Godfrey (1858-1908), who was working as a manager at the firm. The character, Johnny Canuck, made its first appearance in political cartoons in 1869 as a personification of the wholesome, simple-minded Canadian. He was often portrayed resisting the bullying of the United States' Uncle Sam. The first production of the song was in Massey Hall on Easter Monday, April 16, 1900 (G, May 28, 1900) . In September, the company ran a song competition for school children offering a $20 prize, in gold, for a new song of three verses and chorus (words only) which could be sung to the tune of "When Johnny Canuck Comes Home". The subject was to be the deeds of the Canadians in the South African, or Boer, War (1899-1902), Canada's first official overseas war (G, Sep. 22, 1900) .
In 1901, GWL was handling the following instruments: Knabe pianos, Gerhard Heintzman pianos, Karn pianos, Hardman pianos, Mendelssohn pianos (Toronto), Dominion pianos (Oshawa), Craig pianos (Montreal), Estey organs, Mason & Hamlin organs, Karn organs, Dominion organs, Thomas organs (Woodstock), Bilhorn organs (Chicago) (G, May 8, 1901) . In January, 1902, the firm announced that "our business for the past year has been the largest in our history" (G, Jan. 8, 1902) . It reported steadily-increasing sales to Western Canada, specifically Manitoba, the Territories and British Columbia (G, Apr. 14, 1900) .
On September 22, 1902, GWL announced, for the first time, its own name-branded piano, made to its specifications by an unnamed manufacturer. The next mention of this piano in newspaper ads was nearly seven months later, in April, 1903, "an Easter Bargain", where it was reduced in price to $265 and described as:
In May, the company announced that it was equipping a new piano factory and, in view of the large expenditure, offered to buyers its entire stock of pianos "at your own price!" (G, May 25, 1903) . Finally, on December 17, 1903, in time for Christmas sales, the first advertisement appeared in The Globe newspaper for the "Gourlay Piano", manufactured in its new factory under the supervision of piano builder, John E. Hoare, who joined the firm as manufacturing partner. The main factory was located at 261 King Street West, near John Street, supplemented by additional factories at 110 Adelaide Street West and 45 Queen Street East, as well as numerous storage buildings scattered around the city.
In a Globe ad dated February 8, 1904, Gourlay, Winter & Leeming launched its first piano club with the date for first enrollment of members set for Friday, February 12. The sweetener was a genuine New York Howard piano - a $350 value cut to $228 - to the first 50 persons who enrolled as members in the club. The piano was guaranteed for 10 years with 10 years' option of exchange. The company's exchange policy, from a 1905 ad, was:
Some things really were better back then!
In February, 1905, praise for the Gourlay piano came from an unexpected quarter. A Gourlay piano had been ordered and received on December 28, 1904 by a customer in Japan:
A similar endorsement, advertised on a pin/tip tray, came from R.C. Lloyd, Chief Magistrate and Civil Commissioner, "The Residency", Barkly West, South Africa:
When Gourlay, Winter & Leeming launched its business in 1890 at 188 Yonge Street, its neighbour to the north, at 190 Yonge Street, was T. Eaton Co., dry goods. Notice "The T. Eat[on Co.]" on the front edge of the awning of 190 Yonge Street in the 1893 photograph at the beginning of this article. In April, 1905, Gourlay reported:
The Winnipeg branch was included in the company's advertising for the first time in December (G, Dec. 9, 1905) . As you will read later in this article, the T. Eaton Company was to have a huge impact on the fortunes of the Toronto building at 188 Yonge Street.
Articles in The Globe in 1905 and 1906 expressed concern by Canadian piano manufacturers over the high tariffs imposed on Canadian pianos exported to the United States and over public statements made to the Tariff Commission "that no really artistic pianos were made in this country, and would not be for fifty years" (G, Nov. 29, 1905) . Gourlay, who at the time was the president of the Board of Trade of the City of Toronto, strongly objected to this opinion and stated that several instruments, including of course the Gourlay piano, could easily bear comparison with the best American pianos. In a similar vein, on a lighter note:
"Gourlay Pianos - Canada's Most Nearly Perfect Instruments" (G, May 22, 1905) .
"The Gourlay Piano, when compared with other Canadian Pianos, is as the Kohinoor among diamonds - IN A CLASS BY ITSELF" (Tyrell's Society Blue Book, Toronto edition, 1906) .
On February 17, 1906, the company advertised a "clean sweep sale of all used instruments" (G, Feb. 17, 1906) . But it was another statement in the same ad that pricked our interest:
No further announcement of the new department appeared in print. However, the mystery was solved by several Berliner ads that appeared in The Toronto Daily Star (TDS) newspaper in late November and early December listing Gourlay, Winter & Leeming as one of the companies in Toronto now selling Victor records and Victor or Berliner Gram-o-phones! The company itself did not promote Victor products in its advertising nor did it even mention the store's talking machine department in its ads for another ten years.
Gourlay, Winter & Leeming continued to expand. On July 30, 1906, the company concluded the purchase of a large block of land, about 25 acres in extent, on Logan Avenue, between Queen and Dundas Streets, near Carlaw Avenue, the site for the building of a new piano factory. It also concluded negotiations with the Grand Trunk Railway Co. to put a switch through the property, something that had long been needed in order to make the area suitable for factory sites (G, Jul. 31, 1906) . A March 4, 1907, advertisement in The Globe mentioned, for the first time, a second branch wareroom located at 195 Dundas Street in London, Ontario. Also that year, GWL absorbed the Kingston, Ontario piano firm of R. McMillan & Co.
In 1907, the company began offering a self-playing mechanism for its line of pianos. Invented the year before by Wilcox & White Co. (1877-1921), in Meriden, Connecticut, and called the "Angelus", the mechanism was an external cabinet with felt-covered "fingers" that, when pushed up to a piano keyboard, turned any ordinary piano into a mechanical piano. It used a perforated roll and was operated by foot pedals. Initially, GWL advertised the "push-up player" version of the Angelus. Simultaneously, the device was available as an internal modification on some pianos and the company advertised the "Knabe-Angelus" and the "Emerson-Angelus". In 1908, the device was installed within the Gourlay piano and marketed as the "Gourlay-Angelus Piano" with "the Phrasing Lever, the Melodant, the Melody Buttons and the Diaphragm Pneumatics" (G, Dec. 17, 1908) . "The remarkable, new 'Artistyle' Music-Rolls make it possible to render, at first sight, any music with all those delicate shadings of time and tone that go to make truly artistic playing" (G, Apr. 10, 1909) .
Through 1909 and 1910, the company ran numerous one-time, original ads in The Globe and Toronto Daily Star newspapers, often three times a week, selling new and used pianos. It revived its piano club and now offered 50 new Mendelssohn pianos at a greatly reduced price under exactly the same terms as its 1904 club. The Mendelssohn Piano Club was promoted aggressively in numerous large display ads through 1911.
The new Toronto factory located at 309-353 Logan Avenue was in operation by mid-1910 to meet the increasing production demand for Gourlay pianos which now topped 1,400 a year. In 1911, new branch agencies were opened in St. John, New Brunswick (168 Union Street) and Calgary, Alberta (220 Twelfth Avenue West). The London, Ontario wareroom was relocated to a more favourable building at 261 Dundas Street.
The year 1915 brought major organizational changes to Gourlay, Winter & Leeming. The company was incorporated with Robert S. Gourlay as president. Winter retired and Gourlay's son, David, was promoted from salesman to sales manager to vice-president. His second son, Albert, entered the business as manufacturing supervisor. Retaining the names of all of the original partners, the company was now listed as Gourlay, Winter & Leeming Limited, Importers and Manufacturers of Pianos, and Dealers in Pianos, Piano Players, and Organs.
The most significant event that occurred in 1915 was a total renovation of the store on Yonge Street. On July 19, a notice was posted in the City News section of The Globe newspaper:
How civilized! A week later, The Globe reported that many customers had taken advantage of the free auto service from home to the factory showrooms (G, Jul. 27, 1915) .
GWL reopened its store on September 1. The public announcement, which appeared in The Globe newspaper the day before, included the revelation of a new department selling talking machines and records:
The November 1915 issue of Edison's trade publication, Edison Phonograph Monthly , featured an article titled "Toronto Shows How To Reach The Elite With Three Edison Recitals A Day" which heaped praise on Gourlay, Winter & Leeming's reconstructed warerooms. The article also mentioned that "local instrumentalists were employed for the purpose of making tone-tests of Mr. Edison's new instrument". Tone-tests were live recitals meant to demonstrate the superior quality of Edison Diamond Disc recordings and machines. Artists played in partnership with Diamond Disc recordings of themselves. From time to time, the lights would be darkened and the audience challenged to guess whether what they were hearing was live or recorded.
The August 31 Globe newspaper announcement is the first time we are made aware that the company is selling Edison products. The next day's newspaper reported on the great success of the opening-day musicale, noting that several songs had been played on the "famous Edison Diamond Disc Phonograph". Two days later, on September 3, a notice of a free musicale that evening in the new recital hall, informs us that GWL is also carrying Columbia products: "The marvelous new electric Gourlay-Angelus Artrio, the Grafonola and local vocalists will provide the program" (G, Sep. 3, 1915) .
The company's listing in the City Directories was updated to reflect the new direction: Importers and Manufacturers of Pianos, and Dealers in Pianos, Piano Players, Organs and Phonographs. For the next three years, company advertising gave equal weight to the Edison Phonograph, the Columbia Grafonola, the Gourlay piano, the Gourlay-Angelus player-piano and, especially in the summer, to other makes of piano and used pianos. Its ads never mentioned the Victor Gramophone, only Victor records, so its 1906 venture into selling these machines ended sometime before 1915. By that year, GWL was dealing exclusively in new Edison and Columbia talking machines. It promoted its store as "The House of Good Service" (G, Mar. 18, 1916) and "The Most Select Grafonola Store in Toronto" (G, Dec. 9, 1916) .
In May, 1917, the lease on the Gourlay, Winter & Leeming wareroom located at 261 Dundas Street in London, Ontario, was taken over by John Alexander Croden and Wilfred D. Stevenson, operating under the name Canadian Phonograph Supply Company. On March 1, 1918, their company was renamed The Starr Company of Canada. It continued to offer Gourlay pianos from its new location at 265 Dundas Street but specialized in Starr phonographs and records imported from the Starr Piano Company of Richmond, Indiana. The story of The Starr Company of Canada is documented in an article in the May-Jun 2008 issue of Antique Phonograph News which is available on-line at The Starr Company of Canada, London, Ontario: Their Head Office and Retail Store, 265 Dundas Street
By 1919, GWL ads for talking machines appeared less and less frequently. The focus was almost exclusively on phonograph records, especially Victor records. The company rarely repeated its ads, but from April 1920 through October 1921, it ran the same ad every couple of weeks: "Select Your Victor Records at The House of Service".
Beginning on October 21, 1921, the company ran a tiny ad for several months in the classified section of The Toronto Daily Star newspaper: "Slightly-used phonographs in first-class order from $15 up including such well-known makes as Edison, Columbia and Gourlay ". Without any fanfare in the newspapers, GWL had quietly introduced its own name-branded talking machine sometime in 1921. This is the first mention I've been able to find of this elusive talking machine where it is already described as a "well-known make"! The initial large display ad for "The Gourlay" phonograph, Hepplewhite model, did not appear in newspapers until December 3, 1921:
A follow-up ad, which appeared in The Globe on December 7 and The Toronto Daily Star on December 8, depicted a second, unnamed floor-standing model.
GWL ran very few ads in early 1922, and no ads at all in The Globe from mid-March through the end of November, with only a handful of small classified ads for used pianos in The Toronto Daily Star . This was very unusual for the company. A notice in The Toronto Daily Star on December 1 cleared up the mystery - it was moving its stock from the Yonge Street wareroom to the factory:
For the next year, the focus of advertising was on encouraging the public to buy pianos, player-pianos and phonographs direct from the factory at factory prices:
One year later, on December 1, 1923, in a large Globe display ad, GWL announced that it was abandoning the phonograph business.
The Gourlay phonograph had been manufactured for two and a half years, from mid-1921 to late 1923. Few examples are encountered by collectors today. All of the models appear to be cabinet-style, floor-standing machines. It is not known whether table or console-style machines were manufactured. The earliest newspaper ads depict two straight-lined models, one named "Hepplewhite", the other unnamed, with elaborately-carved wood grilles covering the horn opening. The "Closing Out" sale ad from December 1, 1923, lists three models: one inexpensive and one mid-range model in mahogany or oak, and a high-end "Art style" model in mahogany and gilt. The original prices were $80, $175 and $325, respectively. The Gourlay phonograph illustrated in this ad shows carving on the four corners of the cabinet, similar to contemporary Victor-Victrolas, two wood doors covering the horn opening replacing the wood grille used in the earlier models and an atypical pull-out file drawer for record storage.
A sale ad from August 26, 1924 describes four Gourlay phonographs: two mid-range models in walnut or mahogany, a more elaborate model in oak and a top-of-the-line model with Queen Anne-style case. The original prices were $190, $200, $250 and $300, respectively. The latter two machines came with the "Flexi-file cabinet", no doubt the name for the record storage drawer depicted in the December ad. All of the Gourlay models were capable of playing all types of records, lateral- or vertical-cut, and all had attractive and distinguishing wood horns.
A Gourlay phonograph, currently under restoration by collector Doug McKen, was found in an antiques store in a small town in Saskatchewan. This model is identical to the one depicted in the December 1923 Globe advertisement. Photographs of the mechanics show that the company purchased its parts from the General Phonograph Corporation, supplier of Heineman and Meisselbach phonograph motors, tone arms and sound boxes, with a factory in Kitchener, Ontario and an agency in Toronto.
Reportedly, Gourlay, Winter & Leeming declared backruptcy in late 1923, and Sherlock-Manning Piano Co. (London, Ontario) acquired the remaining stock in spring 1924 and continued to offer Gourlay-named pianos from 1925 to 1961. However, bankruptcies, takeovers and stock-clearing are seldom straightforward operations. GWL continued to run newspaper ads in 1924, 1925 and 1926, clearing stock and selling new and used products directly from the Logan Avenue factory:
By autumn, the ads reflected the reality of the company's situation: "Forced-To-Vacate-Factory-Sale" (G, Sep. 17, 1924) and "Factory is Sold - Everything Must Go" (G, Oct. 1, 1924) . One of the final ads read:
In late 1924, the factory buildings on Logan Avenue were acquired by Adams Furniture Company Ltd. for use as a storage warehouse. City Directories for 1925 list Adams at 311-353 Logan and Gourlay, Winter & Leeming at 309 Logan. GWL continued to sell its products from this location for several years - "open by appointment, evenings and Saturday afternoons".
Francis W. Winter, who had retired from the company in 1915, passed away at his winter home in St. Petersburgh, Florida, on February 24, 1930 in his seventy-fourth year. Robert Sloane Gourlay retired from GWL in 1923 and died in Toronto on November 29, 1932 in his eighty-first year. Thomas Leeming outlived his partners, dying in Toronto at age 97 on December 23, 1956. His obituary mentions that "at the time of his retirement in 1929 [he] was still actively connected with the piano manufacturing firm of Gourlay, Winter & Leeming" (G, Dec. 24, 1956) . The year 1929 corresponds with the last listing in the City of Toronto Directories for the company at 309 Logan Avenue.
The showroom building at 188 Yonge Street, home of Gourlay, Winter & Leeming from 1890 to 1922, had few tenants, and fewer owners, over 100 years, but its history is memorable with an unfortunate final chapter. Its story is best told in concert with the surrounding buildings, beginning to the south at the northwest corner of Yonge and Queen Streets, addresses 180, 182, 184 and 186 Yonge, and to the north, 190 Yonge and above.
City of Toronto assessment rolls for St. John's Ward list the area immediately to the north of Queen Street, on the west side of Yonge Street, as vacant land in 1861. There is, however, already a listing for 190 Yonge Street. That building had been occupied since the late-1850s by Robert Merryfield, boots and shoes. Temporary, two-storey structures occupied the vacant land in 1862 and 1863, described in city directories as Agricultural Society Buildings, operated by James Fleming, seedsman. One of the shopkeepers was William Bilton, importer of foreign and domestic fruits, oysters, fish and game.
Street addresses for these temporary buildings appear in the 1864 City of Toronto Business Directory - Fleming is at 180, Bilton at 182, and Don C. Yale, marble cutter, at 188. 184 and 186 Yonge Street are listed as vacant lots in the assessment rolls for 1864, 1865 and 1866, although city directories list various wholesale grocers and a photographer, Thomas Gobert, operating businesses out of these addresses.
As early as 1862, William Bilton was running ads in The Globe newspaper: "delicious Baltimore shell oysters, fresh clams, choice fruits of the season at Bilton's Agricultural Hall, corner of Yonge and Queen Streets" (G, Sep. 10, 1862) . By 1865, he was listing his address as 188 Yonge Street:
The temporary structures gave way to permanent, three- and four-storey buildings. The 1866 and 1867 assessment roles list James Fleming as the owner of 188 Yonge Street and William Bilton as the occupant. In 1868, ownership changes hands to Charles McIntosh, who also owns 190 Yonge Street, while William Bilton is still shown as the building's occupant through 1870. In 1871, Bilton's wife, Alice Bilton, is listed as the occupant. The following year she is also listed as the building's owner. 188 Yonge Street remained in the hands of the Bilton family until 1912. They operated "an oyster, fish and game depot" on the site until 1890 when their daughter, then owner, Miss Naomi Bilton, leased the building to Gourlay, Winter & Leeming for use as a piano wareroom.
Robert Merryfield, shoemaker, continued to operate out of 190 Yonge Street until August, 1883, when T. Eaton Co., dry goods, moved into the row of buildings from 190 to 196 Yonge. Later directories extend Eaton's holdings: 190-200 in 1891, 190-208 in 1899, 190-214 in 1906, and finally, 190-218 in 1908. This encompassed all of the Yonge Street frontage north to Albert Street. In early 1906, T. Eaton Co., now described as a department store, purchased buildings on Queen Street, east of James Street, owned by the Wm. Davies Company and the Adams Furniture Company, which gave it possession of the entire block bounded by Queen, Yonge, Albert and James Streets, with the exception of the stores at 180, 182, 184, 186 and 188. The Gourlay, Winter & Leeming wareroom was surrounded on two sides by Eaton's, to the north and to the west.
The addresses at the corner of Queen and Yonge Streets operated initially as two buildings, 180 and 182-184, and had several tenants, mostly dry goods and shoemakers, until they were amalgamated in 1910 under S. H. Knox & Co., toys, 180-184 Yonge, followed in 1913 by F.W. Woolworth Co. Ltd., smallwares, who remained at the location until 1978.
Bilton's immediate neighbour to the south at 186 Yonge Street also had a series of tenants: Toronto Tea Company (1872-73); W. Adamson & Co., importers and dealers in teas and coffees (1874-1881); J. J. Cook & Co., grocer (1882); Kennedy & Fortier, boots and shoes (1883-1885), which is visible in the 1883 photograph; Thos. Kennedy & Co., boots and shoes (1886-1892); Geo. McPherson, shoes (1893-1898); E. L. Kingsley & Co., shoes (1899-1901); and finally, the longest-term tenant to date, Gough Bros., clothing (1902-1910), which is visible in the 1907 photograph-postcard on the cover of this issue of Antique Phonograph News . There is no listing for 1911-1915. Then, in 1916, T. Eaton Co. is listed as owner and occupant. 188 Yonge Street was now surrounded on three sides by Eaton's.
Recognizing the strength of the Eaton name, the Biltons and later, Gourlay, Winter & Leeming, never hesitated to remind the public of their proximity to the increasingly-famous store. Notice "1st DOOR SOUTH OF T. EATON & CO." on the 1891 GWL letterhead at the beginning of this article. However, at some point, with the inexorable expansion of the Eaton company, squeezing out the small businesses around them, there was a falling out between the Bilton family and Timothy Eaton. Family history describes a feud over access to a back laneway as the cause of the friction. When Naomi Bilton died in 1912, following her parents' wishes, she placed the narrow parcel of property at 188 Yonge Street in a trust, willed to the University of Toronto, on condition that it never be sold to an Eaton, that it never be leased for use as a department store, and even that the walls should never be cut or remodelled so as to permit such use!
On April 23, 1923, after it was vacated by Gourlay, Winter & Leeming, the building at 188 Yonge Street was transferred by the Toronto General Trusts Company to the University of Toronto who leased the property to a succession of businesses for the next 50 years: Powell Kelley Ltd., shoes (1924-1927); Frederick W Lyonde & Sons, photographers (1925-1930); Rook's Millinery Ltd. (1928-1929); Lou Lucy Shops Ltd., ladies' wear (1930-1932); Jenny Lind Candy Shops (1932-1934); Evangeline Shops Ltd., ladies' wear (1933-1937); Morrow's Nut House (1935-1948); and finally, Reitman's Ontario Ltd., ladies' wear (1940-1975).
In April, 1972, the University of Toronto was approached by a developer intent on acquiring 188 Yonge Street, the last hold-out building in the area, for the construction of the $250 million dollar Eaton Centre. The university was willing to sell but was bound by the conditions of the will. Finally, on October 18, 1973, the ancient feud was put to rest when the Governing Council of the University of Toronto approved the sale of the building, not to T. Eaton Co., but to the developer, Cadillac Fairview Corp., who promised that the property would not be used as a department store! City directories for 1976 and 1977 list the occupant at addresses 186-190 Yonge Street as T. Eaton Drug Co. Ltd. For a few years after that, the listing reads simply "discount apparel". Eventually, the building was razed to the ground and the land incorporated into the Toronto Eaton Centre which opened officially in 1977.
With the re-telling of this story, William, Alice and Naomi Bilton may rest uneasy, but may they take comfort in knowing that their building was in the hands of an Eaton for only a few years, as T. Eaton Co. went bankrupt in 1999!
Acknowledgements
Many thanks to Doug McKen for photographs of his Gourlay phonograph, the only example I was able to find; to Paul Dodington for permission to publish the original receipt from his father's 1919 purchase of an Edison Diamond Disc Phonograph sold by Gourlay, Winter & Leeming; to Arthur Zimmerman for typically astute suggestions which overall improved the text of the article; and to Betty Minaker Pratt for her foresight and perseverance in accumulating a wonderful collection of ephemera documenting the early piano industry in Ontario .
References