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MAY
01
UVA Health Launches Fully integrated Campaign - 'Driven To Bring Hope To Life'
By:
Rey B
on
MAY
01
When UVA Health needed a new fully integrated campaign, they started by hiring Lisa Borden, a Boston-based strategist who is also a Professor of Strategy at Boston University. The single-minded proposition Borden penned was compelling: “We are driven to bring hope to life.” The creative team, Tim Foley and Joe Berkeley leaned into that brief to create a brand essence video from footage UVA Health already owned. The piece struck a chord with the stakeholders at UVA Health and informed the creative development process. Berkeley and Foley have had success in the past working with real people, so they set out to show what a good day at UVA Health looks like in four different spots: Hope, Solving Mysteries, Promises, and Good Health is Everything. The team at UVA Health did a lot of work to provide access to doctors, nurses, and even newborns who all graciously appeared on camera, adding to the authenticity of the campaign. Special shout out to Kirsten Greene, MD, Chair, De
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APR
30
Brazil Beauty Giant Natura Highlights Surprising Top Ranking as Forbes Brazil’s Billionaire
By:
Rey B
on
APR
30
Move over Elon Musk, The Amazon Rainforest has made the top ranking of Forbes’ ranking of the world’s richest billionaires in a special advertising campaign by global beauty brand Natura.The cover takeover of Forbes Brazil’s billionaire list featuring the Amazon Rainforest declared the richest entity in the world went live online on Friday, April 26. A corresponding print edition with the cover highlighting the Amazon Rainforest’s “achievement” will be released on May 10.The Amazon Rainforest tops Forbes Brazil's renowned list of the world's billionaires with a staggering valuation of $317 billion cited independently by the World Bank. This groundbreaking branded content activation was conceived in partnership with São Paulo-based Natura and its Brazilian agency, Africa Creative, which is part of Omnicom Group’s DDB Worldwide. “Over more than 20 years of intense work in the Amazon, we have had the privilege of
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APR
30
Navigant Credit Union Believes That If You Own Your business, You’ll Probably Like Owning Your Credit Union
By:
Rey B
on
APR
30
A new campaign for Navigant Credit Union from Nail Communications celebrates Navigant’s unique ownership structure—namely that its customers aren’t just members but owners. And no one appreciates the value of ownership more than small business owners. This is why Navigant is featuring one of the local businesses it works with for the second commercial in its “Own it” campaign. The business—Rhode Island Spirits—was founded by two women who forage locally for ingredients and distill an unusual array of artisanal gins, vodkas, and since this is Rhode Island, limoncellos. “Our mission is to support the financial well-being of our community. And there’s no better way to do that than to support local business owners like Cathy and Kara.” said Molly Pastore, First VP of Marketing and Member Experience at Navigant. The spot gives viewers a behind-the-scenes look at the process that goes into bringing a new spirit to market. An
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APR
25
Canadian Olympic Committee and CBC Team Up to Showcase the Inspiring Journeys of Olympic Athletes
By:
Gloria J
on
APR
25
At a time when Canadians increasingly feel it’s becoming harder than ever to attain their goals, a new campaign from The Canadian Olympic Committee (COC) and CBC/Radio-Canada is showing what’s possible through hard work and perseverance to inspire them and rally support for Team Canada ahead of the Paris 2024 Olympic Games. “Brave is Unbeatable,” is the first work for the COC and CBC/Radio-Canada by agency The Hive since winning the assignment in October. It focuses on the human side of the Olympic journey and shines a light on the things that happen behind the scenes when athletes are preparing for the greatest sporting event in the world. The creative strategy is based on research which found that Canadians feel achieving their goals seems increasingly out of reach in the current climate, with a goal of delivering a message that celebrates overcoming adversity. “We’re so used to hearing people on TV say how easy athletes make it loo
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APR
23
Stella Artois takes Chalice Theft as an 'Understandable' Compliment in Latest Campaign
By:
Rey B
on
APR
23
After "Steal Artois", Stella Artois continues to celebrate its iconic Chalices with "Missing Chalices." Every year, thousands of Stella Artois Chalices go missing from bars. While most brands would find this "unacceptable," Stella Artois considers the borrowing of a Chalice "understandable" and sees it as proof of the brand’s value to consumers. That’s why Stella chooses to celebrate this unique and distinctive asset in a new campaign."Missing Chalices," created by DAVID New York, includes print ads, radio spots, and a film. The print ads and film authentically portray Chalices finding new homes in domestic settings, celebrating a behavior that, while unacceptable, is understandable.The three radio spots created for the campaign draw inspiration from heist movie music and dialogues, imagining conversations between bar-goers planning Chalice robberies."We aimed to showcase Stella Artois' worth and put its Chalice in the
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APR
22
Jung von Matt Brings Immanuel Kant Back to Life via AI: as a 23-Year-Old Influencer
By:
Rey B
on
APR
22
The great German thinker is sharing his philosophical thoughts via Instagram,April 22nd is the 300th anniversary of the birthday of the German great philosopher Immanuel Kant. His ideas remain relevant: Without him, our understanding of democracy, freedom, peace, and justice would still be vastly different today. Yet, today Kant is hardly read – his works are challenging and not easily accessible, especially for young people. With wars and conflicts in 2024 making Kant's ideas for peace and better coexistence more important than ever, German association FRIENDS OF KANT AND KÖNIGSBERG worked with agency Jung von Matt CREATORS to bring Kant back to life, using AI to create a modern-day persona designed to appeal to a Gen Z audience. The result is Manu, a 23-year-old influencer who, as @manumanukant, lives a typical young life in 2024. With an Instagram bio that describes himself as “Spreading good vibes and deep thoughts” he’s a handsome
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APR
21
Hours of Sleep Turn Into Products, Trips, and Even Cash Rewards for Brazilian Truck Drivers
By:
Rey B
on
APR
21
In a move to make Brazil's roads safer, Volkswagen Caminhões e Ônibus is teaming up with Livelo – the country's biggest rewards program – to create an initiative to monitor truck drivers' hours of rest along shipping routes nationwide and convert them into benefits. The Trucker Napp - Earn While You Sleep program is currently being piloted, and interested carriers can sign up at www.truckernapp.com.br.The first phase will focus on a single client, Carsten Serviços e Transportes. After an initial three-month evaluation period, the mechanics will be adjusted so it can be scaled up, allowing all interested parties to participate. The drivers' sleep will be monitored by smartwatches connected to a points-based system that rewards hours of sleep with Livelo points – which can even turn into cash in users' bank accounts. The more sleep they get, and the better that sleep is, the more benefits drivers stand to gain. A 2021 study b
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APR
17
Dove Marks 20 Years Of Real Beauty With a Pledge to Never Use AI to Represent Real Women in its Advertising
By:
Gloria J
on
APR
17
20 years ago, Dove showed the world what beauty looks like when it's real. In 2004, it began with a startling truth; only 2% of women globally considered themselves beautiful. Since then, Dove has been dedicated to taking action to make a positive experience with beauty accessible to everyone by challenging society, media and the beauty industry itself to widen its representation, be transparent about digital distortion, and face-up to the harmful impact unrealistic beauty standards have on women and girls.To mark 20 years of championing real beauty, Dove conducted a new sweeping study to understand the state of beauty around the world today. While there has been some positive change, two decades later, the state of beauty in 2024 isn't pretty.The outsized value society places on appearance has intensified the pressure to be a certain type of beautiful. In its 2024 The Real State of Beauty: a global report, Dove finds over 1 in 3 women in the US would give up a year of their
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APR
17
New Campaign for Welch’s Fruit Snacks Showcases the Whole Fruit
By:
Gloria J
on
APR
17
Welch’s Fruit Snacks debuts a new campaign from Gut Miami titled, “Wholly Committed to Whole Fruit,” showcasing the brand’s commitment to using whole fruit as the first, or main, ingredient in its products. Unlike fruit flavored snacks from other brands, which use juice, fruit flavoring, or a small amount of fruit concentrate which only includes select parts of the fruit, Welch’s Fruit Snacks continues their dedication to offering premium and true fruit snacks, which are made with Whole Fruit, meaning every edible part of the fruit — peel, skin, and pulp. Through the lens of thinking that, “if we are made with whole fruit, let’s behave like whole fruit,” the campaign creative was born, which stars the iconically shaped Welch’s Fruit Snacks pieces alongside an unexpected element: stickers similar to those one would find on real, whole fruit in the produce section of the grocery
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APR
15
Corona Announces Global Partnership with Tripadvisor to Encourage Travel to Nature
By:
Rey B
on
APR
15
Corona, an AB InBev global brand, is once again putting its passion for nature into practice, through a global partnership with Tripadvisor, the world’s largest digital travel community. Together, Corona and Tripadvisor will share new opportunities and recommendations that inspire people to disconnect and spend more time outdoors. At the heart of the partnership is the launch of the Corona Global Hub, a digital ecosystem that has Corona-curated travel guides and itineraries, first-hand traveler insights and reviews, all designed to inspire people of legal drinking age to decide their next visit in nature, highlighting the best places to enjoy the sunset. To help make that travel a reality, Corona is powering discounts for those who want to book their nature-fueled experiences.* Users can also access the 2024 Corona Sunsets Festival World Tour, a global festival series across and book curated travel packages. Last year, the tour brought music, art and culinary experiences all
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APR
10
Cadbury and VCCP Celebrate Corner Shop Champions in 'The Big Win Win' Ad Campaign
By:
Rey B
on
APR
10
Cadbury, in partnership with its global agency of record, VCCP, is relaunching the integrated campaign 'The Big Win Win' for the second consecutive year, continuing its support for local shops and their vital role within communities. The Big Win Win is a nationwide campaign from Cadbury designed to foster generosity and community spirit. It provides consumers with the chance to support local shops by purchasing their favourite Cadbury chocolate bars, whilst also giving them the opportunity to win cash prizes for themselves and nominate a local shop to receive an equal amount. Additionally, in celebration of Cadbury's 200th anniversary, the prize pool has been boosted to £200k.The campaign continues to bring focus back to the core range of single Cadbury chocolate bars often picked up in local shops. As well as highlighting the generous mechanic of ‘winning together’ and amplifying human connection.Richard Nott, Creative Director at VCCP London states, "How l
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APR
09
The One Club Announces 2024 Creative Hall of Fame Inductees
By:
Rey B
on
APR
09
The One Club for Creativity, the world’s foremost nonprofit organization whose mission is to support and celebrate the global creative community, today announced the esteemed group of advertising, design, and education innovators named to be 2024 inductees into the Creative Hall of Fame in September.The Creative Hall of Fame has a rich heritage of honoring the lifetime achievements of creative luminaries in all forms of advertising and design, starting with the induction of Leo Burnett in 1961.This year’s illustrious inductees, with links to their bios, are as follows.Creative Hall of FameBob Barrie, partner, ECD, Rise and Shine and Partners; and former art director and partner, FallonRick Boyko, former co-president, CCO, Ogilvy & Mather North America; and director, professor, VCU BrandcenterBob Isherwood, former worldwide creative director, Saatchi & Saatchi; adjunct professor of advertising, Vanderbilt University; cofounder,
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APR
05
Lay’s Changes Commentator’s Voice Using Ai In Social Experiment Against Machism In Football
By:
Gloria J
on
APR
05
We know how latent the “women in soccer” issue is in Brazil today. Just like other topics that raise heated discussions within this universe, the female presence in matches – whether on or off the field – is an issue that has had great focus among the spectator public. With this in mind, LAY’S, which has been a sponsor of the women’s UCL over the last few years, prepared a social experiment to highlight the need to reinforce respect for women inside and outside the sphere of soccer. In the action, created by AlmapBBDO agency, journalist Elaine Trevisan commented on the friendly game on March 26th live on radio broadcast and on YouTube. But the people listening didn't know that it was, in fact, Elaine who was commenting. The journalist's voice was changed by a male voice - named Elias - in real time using an artificial intelligence tool. She participated as if she were a guest male commentator. Days after the game, Elaine revealed th
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APR
04
Meet Playbrary, an AI that Turns Any Classic Book Into an Adventure Game
By:
Rey B
on
APR
04
In an era where technology and AI are often viewed as threats to traditional education and reading habits, the National Library Board, Singapore has taken a bold step forward with the launch of an innovative project called "Playbrary", created in collaboration with LePub APAC. This game-changing initiative literally transforms books into interactive text-adventure games, blending the timeless charm of storytelling with the engagement of digital gameplay. At the heart of this initiative is a challenge faced by libraries globally: keeping books relevant in an age dominated by digital distractions. Singapore's National Library Board, known for its progressive approaches, has responded with Playbrary. More than just a digital library, Playbrary is an interactive journey through literature, where stories are not merely read but experienced. Playbrary uses advanced AI to convert traditional books into immersive text-based adventure games. These games adhere to the
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APR
03
Hyundai’s IONIQ 5 Robotaxi Becomes First Driverless Car to Ace its Driving Test
By:
Gloria J
on
APR
03
Campaign by Jung von Matt proves the vehicle is just as good as a human driver, or even better. After excelling in thousands of technical trials, Hyundai's IONIQ5 robotaxi has achieved a new milestone: it became the first autonomous vehicle to take and pass a standard driving license test in Nevada. As shown in a surprising and delightful film by agency Jung von Matt, the car was put through its paces in Las Vegas by a real-life driving examiner, undergoing a road test around the famous Las Vegas Strip and some suburban areas of the city. The results? IONIQ5 robotaxi aced the test with a perfect score.The storyline of the film, directed by Park Pictures’ Daniel Mercadante, features a visually impaired former Paralympian, Pearl Outlaw, together with her mother Ruth.Their personal story emotively illustrates how Hyundai’s autonomous driving technology will be able to help Pearl in future with her daily transportation challenges. The goal of the campaign is to c
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APR
01
Marsai Martin’s Limited Edition Eyewear Collection Just Released for 2024 Festival Season
By:
Rey B
on
APR
01
Emmy award-winning actress Marsai Martin is bringing some exciting extra flair to her fans' festival experiences this year with her stunning curated eyewear collection, as part of her third collection drop, exclusively available at GlassesUSA.com.As we gear up for festival season 2024, where music, fashion, and culture intertwine, Marsai Martin, celebrated for her talent, style, and most importantly iconic eyewear, is making sure every festival-goer shines bright. Her eyewear collection includes both prescription eyeglasses and sunglasses, offering the perfect accessory to elevate any festival look. From adding a touch of hippie flair to providing essential protection from the sun's rays during those midday performances, this statement eyewear are must-haves for any outdoor event. The collection is also the perfect Spring fashion accessory for anyone looking to add more excitement and pizzazz to their wardrobe! Whether you're basking in the sunlight at an outdoor concert or mingli
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MAR
30
Checo Perez Teams up with Heineken 0.0 and LePub Mexico to Star in New Social Experiment
By:
Gloria J
on
MAR
30
As part of its social responsibility campaign, carrying the slogan "The best driver is the one who does not drink unless it is Heineken 0.0" the beer company together with creative agency LePub Mexico, supported by Publicis Groupe Mexico, once again turn to their brand ambassador, Checo Perez, to star in a unique social experiment. The campaign aims to raise awareness about the importance of choosing the designated driver correctly, demonstrating that the best driver is the one who never drinks, unless it is Heineken 0.0. In the experiment Checo Perez plays the role of a taxi driver in a car filled with hidden cameras ready to document the reactions of unsuspecting passengers. The passengers, after an initial surprised reaction upon recognizing the identity of the driver, immediately freeze up upon noticing that Perez is drinking a beer while driving. It’s only at the end, after revealing that the beer is a non-alcoholic Heineken 0.0, that everyone understa
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MAR
26
Unveiling the Top 3 Advertising Campaigns in the First Quarter of 2024: Creativity, Empowerment, and Initiative
By:
Rey B
on
MAR
26
In the dynamic world of advertising, campaigns are constantly evolving, striving to captivate audiences and leave a lasting impression. As we delve into the realm of advertising, exploring creativity, impact, and innovation, we shine a spotlight on the top three advertising campaigns of from January to March 2024, as curated by Adstasher.com. These campaigns have not only captured attention but have also redefined the landscape of advertising with their ingenuity and effectiveness.1. "Redefining Beauty: Dove's Empowering Campaign"Dove has long been synonymous with empowerment and inclusivity in the beauty industry, and their latest campaign continues to uphold these values. Titled "Redefining Beauty," Dove's campaign challenges conventional beauty standards, celebrating diversity in all its forms.At the heart of this campaign lies the powerful message that beauty knows no bounds. Through a series of thought-provoking advertisements, Dove showcases individuals from v
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MAR
25
SKIMS Debuts First-Ever Television Commercial Starring Kim Kardashian, Produced by Wieden+Kennedy
By:
Staff Writer
on
MAR
25
SKIMS, the revolutionary shapewear brand founded by entrepreneur and media personality Kim Kardashian, has unveiled its inaugural television commercial, marking a significant milestone in the brand's journey towards global recognition. Created in collaboration with renowned advertising agency Wieden+Kennedy, the commercial promises to captivate audiences with its innovative approach and empowering message.Designed to adapt seamlessly to every body type, the campaign tries to visualize how 'Klones' have been meticulously tested for comfort and durability. Kim Kardashian herself puts them to the test, and with her stamp of approval, you can trust that Klones are truly SKIMS-approved. Combining cutting-edge technology with Kim's discerning eye for quality, the message is clearly that Klones are set to revolutionize the shapewear industry, offering inclusivity and confidence to all.
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MAR
23
Alzheimer’s Society Launches Powerful New Creative Platform
By:
Gloria J
on
MAR
23
The campaign brings to life the reality experienced by so many affected by dementia of losing aspects of their loved ones long before their actual death - a heart-breaking truth unique to the disease.This work is vital to raise awareness of the devastating reality of dementia amongst the general public, where awareness, knowledge and concern about the disease Is low. Only 22% of people know that 1 In 3 people will develop dementia.The film, shot by BAFTA nominated director Charlotte Regan, follows a son giving a eulogy at his Mum’s wake. He tells us of the times she ‘died’ before she physically died - the breadth of symptoms she experienced, the relationships this touched, and the parts of herself dementia cruelly took away. Inspired by real life experiences, it brings to life unrelenting heartbreak caused by dementia for the hundreds of thousands of people affected in the UK.Ian Heartfield, Chief Creative Officer at New Commercial Arts says, “This campaign is
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MAR
22
TDC Opens 2024 Call For Four Global Scholarship Programs
By:
Gloria J
on
MAR
22
The Type Directors Club, the world’s leading typography organization, has opened the call for applications for its four global student scholarship programs.Adé Hogue Scholarship, sponsored by Monotype, is in commemoration of gifted young Chicago-based art director, designer, letterer, and avid cyclist Adé Hogue, in cooperation with the Broderick Adé Hogue Foundation.TDC will award the $5,000 scholarship to an outstanding BIPOC student globally in their junior year of college or first year of graduate or postgraduate school who demonstrates exceptional talent and promise in the design or use of letterforms. Deadline for entry is April 29, 2024. Beatrice Warde Scholarship, also sponsored by Monotype, is named after the journalist, typographical scholar, and communicator on typography who was the first female member of the TDC. She enthusiastically believed in the merits of education and championed them through
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MAR
21
Brazilian Beer Brand Brahma Tells Festival-Goers: ‘Stop Worrying, Lose Your Phone, And Just Have Fun’
By:
Rey B
on
MAR
21
AMBEV's Brazilian beverage icon, Brahma beer, fresh from elevating the spirit of the Brazilian Carnival as its biggest sponsor, is preparing to bring the same joy to other large events and gatherings by making it easy for partygoers and festival gatherers to leave their phones behind while remaining connected.This move isn't just about taking a beloved beverage global; it's about sharing a unique approach to enjoying festivities without a fret.Brahma Phone was the best option for partygoers for four days.Brazilian Carnival, a spectacular showcase of carefree revelry, often sees its luster dimmed by concerns over personal belongings, particularly smartphones. Brahma’s response? The ingenious Brahma Phone: a device designed for festival-goers to carry into the heart of the party, stripping back to only what’s essential: calling, SMS, GPS, a transportation app, and an 8-megapixel camera. This innovation lets party-seekers leave their high-tech worries behind, ensuring the cel
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MAR
20
When It Comes to Their Banking, Navigant Credit Union is Encouraging People to Literally 'Own it'
By:
Rey B
on
MAR
20
A new campaign for Navigant Credit Union from Nail Communications celebrates Navigant's unique ownership structure—namely, that its customers aren’t just members but owners. This empowering truth is behind the new “Own it” campaign. It features a young couple as they take on a do-it-yourself renovation of their new home. They have their ups and downs but pull it off thanks in part to the confidence that comes with knowing there’s a financial institution like Navigant that has their back. “We want our customers/owners to have financial freedom for their unique endeavors. This is why our members’ financial well-being is always at the forefront for us,” said Molly Pastore, VP of Marketing. “We're inviting everyone to truly 'Own It'” adds Brian Gross, Nail Creative Partner, “Own your financial journey, own your successes, and it all starts with owning your credit union.” The “Own it” campaign
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MAR
19
Decathlon's Brand Relaunch Transforms the French Retailer to a Global Sports Brand
By:
Staff Writer
on
MAR
19
Decathlon, the third biggest sports company in the world, today relaunches its brand to reflect its transformation from French retailer to global sports brand, in partnership with global brand consultancy Wolff Olins. Following a collaboration over two years, the rebrand spans across strategy, design, internal culture and brand experience, and encompasses every Decathlon touchpoint: revitalising the visual identity, the product portfolio and the omnichannel experience. Since its creation in 1976, Decathlon has catered to pros and beginners alike - the company designs for all sports, all people and all levels. But despite the scale of the business, its brand voice wasn’t carrying it well enough into the hearts of customers or future audiences. With the appointment of Barbara Martin Coppola as Global Chief Executive Officer of Decathlon in 2022, Wolff Olins was briefed as trusted brand transformation partner to support the new business strategy of shifting Decathlon
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