Adidas and Stella McCartney celebrate strong women in this latest campaign shot by Harley Weir . American collegiate gymnast Nia Dennis features alongside South African bodybuilder and fitness influencer Zinhle Masango.
Both Dennis and Masango model stylish, 80’s-inspired looks from the collection. Key pieces include tops and leggings with cutouts.
According to McCartney:
“This season, I am so excited to explore a new area to innovate in – strength training. Blurring the lines between performance and fashion, we have crafted products that will support those big power moves, whilst bringing a fresh sense of style to the whole experience. Through this collection and campaign, I really want to celebrate female power in all its diverse and beautiful forms.”