Cadillac CT6 With Super Cruise Sells For $71,300
Looking for an autonomous driving car? The top-end Cadillac CT6 that has been fitted with the Super Cruise autonomous driving system will sell for about $71,300, the same price tag that the Tesla Model S with similar technology is gunning for.
Beginning this fall, the Super Cruise autonomous driving system will charge $5,000 for anyone who wants to opt for it in the Cadillac CT6 Premium Luxury trim, Uwe Ellinghaus, Cadillar’s chief marketing officer, said. The price tag will be an add-on to the CT6’s $66,290, shipping included.
Those with $85,290, including shipping, to spare can have the package on the top-end CT6 Platinum model. The Super Cruise will be standard on that trim model, which had a $500 increase from the 2017 model year but the same with the 2018 pricing.
The Super Cruise is part of the mid-model-year addition that Cadillac dubbed as “2018i.” Originally, it was expected to charge $2,500 for two models, but Cadillac has since changed the pricing options. Ellinghaus said that it’s pertinent for Cadillac to make Super Cruise standard on the top-level CT6 because it’s still a new technology. Basically, this is a “trial” for Cadillac owners who may still not know they want what the system has to offer.
He added that the Super Cruise is the kind of system you “will never want to give it up” after trying it. Ellinghaus likened it with the head-up displays.
To make it more accessible to customers, Cadillac is topping its more than 900 dealers to have the Super Cruise-equipped CT6 models in their showrooms.
The Super Cruise includes Driver’s Awareness and Convenience and Enhanced Vision and Comfort packages. Aside from controlling the steering, braking, and acceleration in certain situations, as well as allowing the drivers to take their hands off the steering wheel and feet off the pedals while driving, the system added a safety measure to monitor facial cues and pupils. The system will be able to sense when the driver is either sleeping or not paying attention. It can then send alerts through audio warnings and a light bar on the steering wheel.
