Check Out This Cool Render of the BMW i4
The BMW i4 electric vehicle (EV) is expected to hit the market in 2021. The car is the production version of the I Vision Dynamics concept vehicle of BMW. The EV is still in its development phase, so its maker is yet to unveil its final design, but an artist who goes by the name “Avarii” made an awesome render of the car already.
The render shows a more conventional take on the i4 EV. Although there are still hints of the I Vision Dynamics concept in its design, it has abandoned its overly futuristic elements.
The front grille of the i4 in the images follows the shape of its concept version but it adopts a mesh found in the traditional design of cars today. The wheels, as well as the glass panes of the windows, rear glass, and windshield of the i4, also show a more practical approach.
The artist seems to have taken some cues from the recent statement of BMW about the i4. Adrian van Hooydonk, the company’s design director, confirmed through an interview with Auto Express that the upcoming EV will be more “conventional looking”.
The BMW exec believes that customers don’t believe in “design differentiation” anymore when it comes to EVs. He explained that electric mobility will already be a norm in the years to come. Therefore, it will just become one of the powertrain offerings that customers can choose from. As a result, buyers may no longer care about “design differentiation”.
Robert Irlinger, BMW’s head of i division, aired the same sentiments about the styling of the i4. He claimed that customers might prefer the signature design of BMW cars rather than a different one. With that, he said they might pattern the appearance of the i4 with one of their cars with a “4” in its name.
