SUV Brand Jeep Touches All Time High!
The year 2012 was the golden period for Jeep, as the company broke its lifetime best sales records. Before 2012, the company used to look behind to 1999 when it sold 675,494 units. The year’s end provided the company with the boost that it needed before the expansion processes that it plans to carry out in 2013. The extensive make over projects that the company underwent in in 2009 and the following years have indeed made the company a new darling among customers!
The Jeep brand broke the record of selling 675,494 units in the 1999 by selling 701,626 units in 2012. The company gained amazing sales records at the right time because the company plans of making two major expansions. Firstly, the SUV world will be gifted with two new beautiful Jeep SUVs – the 2014 Jeep Grand Cherokee and a new mid-sized SUV! Secondly, 2013 will be seeing the launch of the Jeep brand in the country of India. The amazing rise in sales will definitely provide Jeep with the optimism they need!
Mr Mike Manley, the President and CEO of Jeep was quoted as saying “In late 2009, we set out on a course to quickly renew our entire vehicle line-up, with a focus on legendary Jeep capability combined with improved on-road driving dynamics, fuel efficiency and world-class craftsmanship.” Clearly, the intense efforts have proved to be of immense benefits for the company. Customers worldwide have accepted and appreciated the changes, resulting to the huge rise in the sales of the SUVs.
The year of 2012 was certainly the best period that the Jeep brand has ever lived. Each and every sector of the company’s market grew. The company is back again on the top position in the SUV sector of the United States of America. The largest growth was recorded in the large country of China, where the sales rose with a 107 percent growth as compared to the sales in 2011. Sales in the Asian and the Oceanic region saw a rise of 94 percent, while the sales in Europe increased by 29 percent. Latin America saw a rise of 18 percent in the sales. Individual models of the Jeep’s SUVs also broke many past records of both the USA as well as globally. For instance, Jeep recorded the highest sales of the Jeep Grand Cherokee in the US since 2005. A total of 154,734 units of the model were sold alone in the US. Jeep Patriot’s sales in the US increased to 62,010 units, and 103,321 units of the Jeep Compass were sold globally. These are the respective models’ best lifetime statistics. The sales of the Jeep Wrangler rose both globally and in the US – 194,142 units globally and 141,669 units in the US.
The company’s officials, especially Mr Manley are very ecstatic about the company’s growth. “The Jeep brand has achieved double-digit percentage sales increases in each of the past three years, both globally and in the U.S. market,” proclaimed Mr Manley. He also added that “We expect to continue our sales momentum in 2013 with the introduction of an all-new mid-size Jeep SUV, as well as the new 2014 Jeep Grand Cherokee, which will be available with a new, clean-diesel engine.”
